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Annual Report 2013 LifeBrandz Ltd
Bernard Lim Miang
Executive Director
Mr Bernard Lim was appointed as our
Executive Director and Chief Executive
Offcer (“CEO”) of the Group on
1 April 2009. As CEO, he is responsible
for the overall management of the
Group, setting strategic directions while
managing operations and plans for the
Group’s future growth and expansion.
Mr Lim joined the company in March
2007 as Executive Vice President
before assuming the appointment of
CEO. Prior to joining LifeBrandz,
Mr Lim was a familiar face in the mass
media industry for 15 years. He was
Vice President for MediaCorp Radio
Singapore, managing the radio stations’
programming and business.
Mr Lim holds a Bachelor of Arts
degree from the National University
of Singapore.
Cedric Chong Sien Chern
Executive Director
Mr Cedric Chong was appointed as
our Executive Director of the Group
on 22 May 2013. As Executive Director,
Mr Chong assists the Management to
set up, manage and operate the two
new dance clubs for the Group, namely
Dream and Fenix Room. Mr Chong
also lends his expertise in managing
the other outlets owned by the Group.
Prior to his appointment, Mr Chong, as
a Director of Massive Collective Pte Ltd,
founded and operated many successful
clubs and bars like Filter Members
VIP Club, Mink Club, Royal Room Bar,
Foodbar Dada etc.
Before that, Mr Chong accumulated his
experiences in various entities involving
in sales and marketing in both the
service and consumer sectors.
board of directors