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Annual Report 2013 LifeBrandz Ltd
business
review
FENIX ROOM
The launch of this unique venue in
June 2013 heralds a new era for the
industry by reinventing the “Ultra-
lounge” concept which will take
VIP nightlife to a whole new level.
Fenix Room is set to up the ante in
outrageous night time revelry catered
specifcally to the taste buds of
Singapore’s elite. Housed in a 5,000
square feet venue in Clarke Quay,
Fenix Room is reminiscent of lavish
lounges of the Roaring Twenties with
delicate touches of contemporary
designs. The Art Deco inspired lounge
comes complete with grand furnishing,
plush sofas and a bar customised with
brass accents. State-of-the-art lighting
sets the mood that further enhances
the ambience of the lounge. Featuring
a capacity crowd every weekend and
renowned DJs, word is starting to
spread that there is no other spot to
be in town.
Over the years, LifeBrandz
has successfully set new
benchmarks in Singapore’s
entertainment and lifestyle industry.
Through our evolving portfolio of
hip and exclusive nightlife brands,
we have proven our dedication and
knack for innovation in delivering
only the best to Singapore’s party
people. During the year under
review, we opened new lifestyle
concepts with the aim of attracting
more discerning party goers and
raising the bar in the quality of
the island’s lifestyle scene.
MINK
Launched in 2011, Mink has taken its
cues from the hottest nightclubs in
Los Angeles, San Tropez, and
Las Vegas with its luxurious interiors,
dance podiums and premium bottle
service. Since its inception, Mink has
successfully taken the Singapore
nightlife scene by storm, creating the
most high energy party atmosphere
in town.
With a focus on the Las Vegas
inspired Electro and House music
sound, Mink has established itself
as the premiere venue in Singapore
to enjoy the best of electronic and
commercial music, as well as
presenting its guests with the luxury
of networking with a mature, fun-
loving crowd, and most importantly,
creating unforgettable memories.